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I conducted a Choice Based Conjoint Analysis using XLstat to compare three attributes with each other. However, I now only know the importance of each factor for all of my respondents. I also have data about their gender, age and so on which I would like to incorporate into the analysis. Basically, I would like to know if these demographic factors influence the importance of these tree attributes and in what way. How do I include these factors in my discrete choice analysis? I will be most grateful for any help you can provide!
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You can activate the option “Group variable” appeared in the general tab and then select a column containing the group identifiers, such as gender.
Please notice that only one group variable can be used each time. This has to be a qualitative one so I advise you to use classes of age.
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