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HI,What is the method used to build market simulator for Choice based conjoint (HB)? Is it first choice model (respondents choose the product from competitive set that has the highest total sum of partworth utilities) or Bardly-TErry-Luce or logit etc?Best regards
XLSTAT-Conjoint offers four methods for simulation of market share: first choice, logit, Bradley-Terry-Luce and randomized first choice.
These methods are described in the XLSTAT manual.
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