Factor analysis in Excel tutorial
This tutorial will help you set up and interpret a Factor Analysis (FA) in Excel using the XLSTAT software.
Dataset for running a Factor Analysis
The data are from [Kendall M. (1975). Multivariate analysis. Griffin, London] and correspond to 48 applicants for a position in firm who have been judged on 15 variables:

Form of letter of application

Appearance

Academic ability

Likeability

Selfconfidence

Lucidity

Honesty

Salesmanship

Experience Drive

Ambition Grasp

Potential Keenness to join

Suitability
Goal of this tutorial
Because many correlations between the variables are high, it was felt that the judge might be confusing some of the variables, or that some variables might be redundant. We will apply the Principal factor method iteratively to determine the fewer underlying factors, and we will do a varimax rotation to facilitate the interpretation of the results.
Setting up a Factor Analysis in XLSTAT

After opening XLSTAT, select the XLSTAT / Analyzing data / Factor analysis command.

Once you've clicked on the button, the Factor analysis dialog box appears.

Select the data on the Excel sheet.

The Observations labels are also selected in the corresponding field.

In the Options tab we select the varimax option for the rotation that will be applied to the first two factors.

The computations begin once you have clicked on OK. The results will then be displayed.
Interpreting the results of a Factor Analysis
The first results that are displayed are the summary statistics of the selected variables, and the correlation matrix between the variables. We can see that some of the correlations are quite high (0.883 for Grasp and Lucidity).
The standardized Cronbach's alpha is computed for the whole input table. An alpha of 0.914 means that there is some redundancy among the selected variables.
The reproduced and residual correlation matrices allow to verify if the factor analysis model is fine or not, and where it fails to reproduce correlations.
The next table shows the eigenvalues resulting from the factor analysis. We can see that with 4 factors we keep 75.5 % of the variability of the initial data.
Note: the eigenvalues displayed above are those obtained with the principal factors extraction method.
With the principal components analysis we would have obtained the following results:
Next, we can see that the varimax rotation has changed the way each factor explains part of the variance.
The varimax rotation makes the interpretation easier by maximizing the variance of the squared factors loadings by column. For a given factor, high loadings become higher, low loadings become lower, and intermediate loadings become either lower or higher.
The next results we want to look at, are the factor loadings after the varimax rotation. These results are used to interpret the meaning of the (rotated) factors.
From this table we can see that the first factor is highly positively related to Ambition, Selfconfidence, Salesmanship and Lucidity. The second factor is loaded on Form of letter, Experience, and Suitability.
From these results, we can understand that the individuals that have high scores on the first factor are promising salesmen, while for other jobs such as management, individuals with high coordinates on the second and third factors might be more appropriate.
The following chart gives the position of the variables on axes F1 and F2. Other charts mixing other factors can be displayed.
The following table gives the factor scores after the varimax rotation, which are the estimated coordinates of the observations on the factor axes.
XLSTAT displays the 2D maps on the selected factors. The chart below represents the map for F1 and F2.
The following video addresses Factor Analysis with an illustration using XLSTAT.
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